As a fairly new reader of Marvel comics I can't recall much of the past 70 years of Marvel, but 70 years is indeed the landmark that Marvel will be celebrating in 2009. Click through to a larger version of the graphic above and you'll see a few of the plans Marvel have announced so far.
Most exciting to me is the Marvel Masterworks in paperback format. As awesome as the Masterworks are, and I even have the first Spider-man volume, they are pretty expensive in their native hardback format.
As you would expect, the characters featured in the 70th Anniversary logo are the subject current Marvel film franchises or in the case of Captain America and Thor, upcoming films.
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